5/22/2023 0 Comments A story of yesterday sergio coboThere are therefore “two ways to bring transmediality to a piece: the strategic modality - following a temporal and spatial expansion strategy that is planned in advance or the tactical modality - working progressively, without a pre-prepared strategy, sometimes on the basis of the external inputs the producer receives” (Ivars-Nicolás & Zaragoza-Fuster, 2018, p. Many scholars believe that transmediality should not be measured in terms of plans but results in other words, it may come into existence due to unforeseen circumstances. In this sense, there are many audiovisual products that are not transmedia phenomena from the outset. While there is still a lack of consensus regarding terminology in this field, we consider transmedia to designate a narrative universe that cannot be completed without drawing together the fragments scattered over a range of platforms that audiences interact with in a preconceived, directed manner.
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